the sweetarts
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n e w ! Long overdue and awaited by fans of 1960s Texas music, Sonobeat Records has debuted their archival web site, loaded with released and unreleased material from their 9-year history. Photos, recording data and techniques and song samples have been lovingly capture by the Josey family. This is a not-to-miss site for fans of Texas music.

Sonobeat was the second label for the Sweetarts for whom they and their successor, Fast Cotton, recorded sides. There's even a reference to a mysterious "Base" group purported to have recorded two sides in 1971.

Check out sonobeatrecords.com here.

By all accounts, the 60s was a watershed decade: the end of the docile 50's, the coming of age of a generation unencumbered by world war, and the dawning of the Age of Aquarius. Heady times, indeed. Nowhere was this tumult more reflected that in the music of the times. Music that was created not just by the music machines of New York and LA, but music that was created in the byways of America.

One such place was Austin, Texas, home of the legendary Thirteenth Floor Elevators; home of the Sweetarts.

Never heard of them you say? Aren't familiar with their brand of psychedelic garage rock? Well, welcome to their world!

Herein is the story of the Sweetarts as told in their photos, music and stories. A true slice of Americana: five college boys who beat out a part-time living playing fraternity parties on the University of Texas campus while writing and recording their own brand of rock, a pure expression of the times.

Two 45s, highly prized by collectors, and unreleased tracks and a live club date aired in February of 1967 are the sum total of the Sweetarts recorded legacy. While the Sweetarts will never appear on VH 1's "Where Are They Now?" you can find out anyway -- and see the photos, hear the music, and read their stories.

Come on in!

The music's fine!

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